Email Production Analyst

Full Time

We’re seeking a skilled email production analyst to create and execute customer-facing campaigns and promotional and operational emails. The candidate will work with various groups including Marcom, IT, and partners to also schedule and execute email deployments.

•    Build and deploy campaign/promotional/operational emails using Salesforce
•    Build and deploy in-app messages, and push notifications using Urban Airship
•    Ensure design and email layout is optimized, renders and functions correctly across multiple email clients and is mobile friendly
•    Strong attention to detail, QA and visual aspects utilizing Litmus
•    Support with campaign performance data and report out on results
•    Assist to design and document solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response
•    Assist with administration of email marketing automation systems, platform configuration, testing strategy, and automated email projects (trigger development, etc.).
•    Assist with coordination of vendor relationships, including weekly Salesforce meetings and agency meetings
•    Ability to interpret analytics/trends and make creative suggestions based on email best practices
•    Accurate QC/Proofing of emails before deployment
•    Collaborate with copywriters and visual designers to produce email creative that is on strategy, on target, in the brand, and consistent with what is currently in the market
•    Stay knowledgeable of Reliant brand standards and creative best practices

Technical Skills:
•    Expert Level:
o    HTML, CSS
•    Intermediate Level:
o    AMPscript, XML, JavaScript, SQL
o    Dreamweaver, Photoshop

•    Email design and coding
•    Responsive design and coding
•    UX principles
•    Salesforce/ExactTarget Marketing Cloud and Pardot or other Marketing Automation Platform
•    Adobe Creative Suite, HTML/CSS, and PowerPoint
•    Responsive email design and coding required
•    2+ years in Salesforce Marketing Cloud
•    3+ years producing emails in an agency or in-house creative group
•    Online project-management software knowledge re, familiarity with Workfront a plus
•    Knowledgeable in all aspects of email marketing and systems, including template configuration and management
•    Project management skills along with excellent verbal, problem solving, interpersonal, and written communication skills

Additional Knowledge, Skills, and Abilities:
•    Excellent team player; promotes collaboration
•    Works well under pressure; can multi-task in a constantly changing, deadline-sensitive environment
•    Practices strong organizational and time management skills with strong attention to detail
•    Exhibits exemplary business acumen and problem-solving skills
•    Adapts quickly to a changing work environment, including working remotely
•    Comfortable completing both team-oriented and autonomous tasks
•    Shows self-motivation and sets high personal goals
•    Strong problem-solving skills required
•    Excellent written and verbal skills
•    Attention to detail and good follow-through
•    Manage timelines and meet deadlines on requested projects
•    Watches email trends to keep emails modern and up to date

Success Factors:
•    Passion
•    Problem solver
•    Self-motivation
•    Responsive
•    Love of technology (Microsoft Teams, Workfront, content management tools)
•    Attention to detail
•    Collaborative spirit
•    Confidence
•    Organization
•    Agility
•    Positive “can-do” attitude

•    Bachelor’s degree

Physical Requirements:
•    Occasionally requires lifting as appropriate to perform duties and responsibilities.

Working Conditions:
•    Open office environment (when return to ‘normal’ working conditions commences); current office environment is remote.
•    Some overtime required as special projects arise.
•    Must be able to exchange accurate information via email, over the phone, and face-to-face.

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